Brand & Visual Identity for Small Businesses
Logo design, colour system, and visual identity for small businesses in Aragon. The foundation your website and materials need to look like a real business.
What it covers.
Most small businesses in rural Aragon either have no consistent visual identity at all, or they have something designed as a favour years ago that has never been reviewed. The result is inconsistency: the sign on the shop looks different from the Facebook page, which looks different from the business card, which looks nothing like whatever the website shows.
Brand and Visual Identity for Small Businesses creates the foundation: a proper logo in the correct file formats, a colour palette that works across digital and print, a typography system, and basic usage guidelines. This is not a Canva template with your name on it. It is a designed identity that reflects what you actually do and who you do it for.
This service is particularly relevant for new businesses launching their first site, for established businesses that have grown past their original informal identity, and for producers who need to present their products professionally in a competitive retail environment.
All deliverables are provided in both Spanish and English as required. File formats include SVG, PNG, and PDF for print use. The brand system is also compatible with the website services, so if you are launching a site and need an identity first, the two can be combined into a single brief.
